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Thursday, January 23, 2020
Three Amigos, Eskimo Joe, the Art Department and Stonewall, Stillwater OK
Eskimo Joe's was opened by Steve File (who came up with the name) and Stan Clark (who later purchased File's interest and became sole owner), two graduates of nearby Oklahoma State University (OSU), on July 21, 1975.
Originally, Eskimo Joe's was only a bar, but when the drinking age was raised from 18 to 21 in 1984, the business became a restaurant as well. The name came from the desire to express that Eskimo Joe's had the coldest beer in town.
The Eskimo Joe logo, featuring the smiling cartoon Eskimo Joe and his slobbering canine friend Buffy, was created in 1975 by a freshman art student at OSU, Bill Thompson. Eskimo Joe T-shirts are reported in the mid 80's to be the second most collected T-shirt in the world, trailing only the Hard Rock Cafe.
In 2005, Sports Illustrated's on-line magazine, SI on Campus, named Eskimo Joe's the third best collegiate sports bar in the U.S.
In 1990, during his commencement speech, President George H. W. Bush endorsed Eskimo Joe's cheese fries.
In 2006, during his commencement speech, President George W. Bush followed his father's footsteps and also mentioned both the restaurant and the cheese fries
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Eskimo Joe's is part of a chain of themed restaurants, all owned by Clark, that used to be called the "Three Amigos.
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