" They help keep disease from spreading in elk and deer herds
because they target the weak and sick members
of the herd,”
said Bethany Cotton, conservation director with the Eugene-based nonprofit Cascadia Wildlands.
“And they help keep other animals on the move, which helps riparian habitat.”
____
"Herd mentality (also mob or pack mentality)
describes how people can be influenced by the majority.
Social psychologists study the related topics of
group intelligence,
crowd wisdom,
groupthink,
and
deindividuation."
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"The idea of a "group mind" or "mob behavior" was first put forward by 19th-century social psychologists
Gabriel Tarde and Gustave Le Bon.
Herd behavior in human societies has also been studied by Sigmund Freud and Wilfred Trotter, whose book Instincts of the Herd in Peace and War is a classic in the field of social psychology.
Sociologist and economist Thorstein Veblen's
The Theory of the Leisure Class
illustrates how individuals imitate other group members of higher social status in their consumer behavior.
More recently, Malcolm Gladwell in The Tipping Point, examines how cultural, social, and economic factors converge to create
trends in consumer behavior
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